A Mumbai Agency Built on Retainers, Moment Marketing, and Zero Funding

Who built it, and what they built

Rumit Kadakia and Shamreen Kadar run a Mumbai-based shop that handles social media marketing, SEO, and performance campaigns for brands trying to reach wider digital audiences. The agency works with clients across the globe and employs 35 people.

Rumit trained as a computer science engineer and spent four years in copywriting and marketing. Shamreen brought a graphic design background with roughly four years of experience. They met at a party thrown by a mutual friend and decided to start something together.

Where the idea came from

The idea came together over drinks at that party. Both founders worked in adjacent fields and saw gaps in how agencies handled social media. They bought a domain name shortly after and began researching the market.

They launched in April 2020, when COVID-19 forced most businesses online. Neither had run an agency before, but they believed young people could build something through planning and execution. The early months involved mistakes and daily learning.

How they launched and got first customers

The agency began by handling design work for friends and family who ran small businesses. It took two to three months to land the first retainer client, an IT contractual staffing partner that had zero digital presence and relied on offline marketing.