Bootstrapped Email Marketing SaaS From India Hits $23K MRR

Who built it, and what they built

Varun Jain is the founder of SendX, an email marketing company based in Bengaluru, Karnataka, India. The platform lets businesses send newsletters, drip sequences, and automations such as cart abandonment and post-purchase follow-ups, plus popups and landing pages for lead generation.

The company launched its first public beta in January 2017 and reports more than $23K in monthly recurring revenue. It has been bootstrapped and profitable for its entire journey, with a team of 7 and 3 cofounders.

Where the idea came from

Varun trained as an engineer and spent his early career at tech startups in an engineering role. His first employer was acquired for $25million within 12 months, giving him an early view of the full startup cycle from build to exit.

While working on a side project called ArtCurry, a creative marketplace for traditional artists and craftsmen, he had to stitch together tools like MailChimp, SumoMe, and LeadPages. The complexity and cost of combining those products pushed him to build something better himself, and SendX began in 2016.

After an initial prototype, he brought on Mayank and Agni as co-founders. All three were technical and had built software handling billions of events, so they were confident they could build the product.

The team worked from co-working spaces, and neighboring startups became their first customers and testing bed, giving rapid, high-quality feedback. He admits their "best product wins" bias meant marketing and sales skills came much later, and distribution remains their bottleneck.