How an IT services CEO built an affordable Hotjar alternative
Anand Mahajan spent two and a half years building WebMaxy Analyzer, a budget-friendly user behavior analytics suite, and grew it to 500+ clients through free trials and word of mouth.
Founder · X
Part of Indian SaaS builders
Business snapshot
Monthly revenue
≈₹94,800/mo
$1,000/mo · reported Mar 2023
- Business model
- SaaS
- Build time
- Two and a half years
- Started
- Jan 2022
- Team
- Solo founder
- Based in
- Pune, Maharashtra, India
- Monthly revenue
- $1,000 per month
- Clients served
- 500+
- Weekly trial requests
- 10+
- Full-time developers
- Around twenty
Tools
- Zoho CRM
- Calendly
- Shopify
- WooCommerce
- Magento
Founder-reported figures, not independently verified. ₹ amounts use the ECB reference rate rate of Oct 2026 (₹94.82/$).
Who built it, and what they built
Anand Mahajan is the founder of WebMaxy, a software company based in Pune, Maharashtra, India. He started the company in 2022 to build tools that help businesses grow.
Before WebMaxy, Anand worked as CEO of a technology development company and brought more than 12 years of industry experience, including a background as a software engineer.
Where the idea came from
Through his role at a technology development company, Anand spoke with many entrepreneurs and noticed a recurring complaint: visitor tracking and engagement tools on the market were too expensive for SMBs.
He also saw repeated complaints on product rating sites about poor customer support from existing vendors. He decided to build a robust yet affordable alternative that treated customers as a priority.
“One common pain area I figured out is the lack of affordable visitor tracking and engagement solutions in the market.”
How they built the first version
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