Bootstrapped cold email SaaS reaches $1.5M ARR from Ahmedabad

Who built it, and what they built

Dhruv Patel is the co-founder of SalesHandy, a SaaS company based in Ahmedabad, India, that sells a cold email outreach tool for marketers and sales professionals focused on lead generation. The business is bootstrapped and reports $1.5 million in annual recurring revenue.

The company started in 2015 and operates with a team of 67 people.

Where the idea came from

In 2015, Dhruv and his co-founders Piyush and Arpan were working in the same office space when they began exploring email campaigns and productivity. Arpan and Piyush handled the coding while Dhruv took on marketing and building relationships with potential users.

Those early users shared candid feedback that shaped the product, and the team spotted an opportunity in email tracking. Later, Arpan left to pursue a different SaaS venture, while Piyush and Dhruv stayed committed to SalesHandy.

How they built the first version

Being bootstrapped, the founders funded the first version from their own savings. The initial product was a Chrome extension built in a scrappy way, with JavaScript, Node.js, and React.js as the core stack. Piyush, Pramod, and others made up the early build team.