How Anuprerna Took a 35-Year-Old Artisan Textile Business Global
Amit Singha turned his father's decades-old artisan textile endeavor into Anuprerna, a sustainable brand selling handwoven East Indian fabrics to B2B clients worldwide, and it matters because it shows how a heritage craft business can modernize through a custom online platform and direct relationships.
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Business snapshot
Monthly revenue
$20K/mo
reported Jul 2020
- Platform build time
- 6 months
- Based in
- Kolkata, West Bengal, India
- Monthly revenue (listing badge)
- $20K/mo
- Gross margin
- ~60%
- Business age
- 35+ years
- Platform planning time
- 6 months
- Pandemic courier fee spike
- 3-4x usual
Tools
- PHP
- MailChimp
- Canvas
- Illustrator
- Photoshop
- Microsoft To Do
- Evernote
- Trello
- Vimeo
- Paypal
- RazorPay
- Shiprocket
Founder-reported figures, not independently verified.
Who built it, and what they built
Anuprerna is an artisanal sustainable textile brand based in Kolkata, West Bengal, India. The business began in 1983 in a small village in West Bengal, inspired by the artisan community nearby, and today sells exclusive textiles, scarves, stoles, garments, and natural fabrics including cotton, Khadi, linen, and indigenous handloom silks.
Amit Singha is the founder and torchbearer of the brand. The clientele is primarily B2B, made up of domestic brands and designers, with gradual expansion into overseas and B2C markets focused on the US, Japan, the UK, and Europe.
The brand's mission centers on supporting and empowering rural artisans, preserving East India's traditional crafts, and promoting natural, sustainable fabric. Each trade is framed as contributing to artisan families' education, health, and motivation for the next generation to continue the craft.
Where the idea came from
The endeavor was pioneered by Amit's father in 1983 in a village in the Burdwan district of West Bengal. Amit grew up around weavers who visited their home regularly, and his father spent decades connecting their crafts to domestic consumers through small retail stores across India.
After studying computer engineering, completing an MBA, and spending over three years in finance and strategy, Amit decided to lead the business as a global sustainable brand. He launched Anuprerna in 2019, choosing a name that means inspiration, reflecting both his personal vision and the brand's purpose.
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