A Research Scientist Built 30+ Products Before One Simple Tool Hit $20K a Month

Who built it, and what they built

RecurPost, a social media scheduler centered on repeating schedules, was founded by Dinesh Agrawal. After completing a Computer Science Ph.D. at Georgia State University in Atlanta, he anticipated an academic career but ultimately chose entrepreneurship.

RecurPost is aimed at small businesses, with a forever free plan designed to be enough for most of them; users are asked to pay only when they outgrow it. The company reports over 26,000 businesses using the product and $20,000 in monthly revenue, with a typical path of signing up free, using it for a few months, then upgrading to the Medium plan.

Where the idea came from

Dinesh was trained as a research scientist, but coming from a business family pulled him toward building products and creating jobs. His Ph.D. work got him into software development, and Atlanta's event scene exposed him to entrepreneurship. On the same day he walked the stage for his doctorate, he moved to India.

In India he launched a venture that joined idea-rich founders as a technical partner, accepting equity instead of running an offshore outsourcing shop. That arrangement produced numerous products, including a browser-based Slack imitator named MindStack that gained no audience, an app for finding local cricket matches that likewise drew no interest, and a collection of SEO utilities that also fell flat.

The team's first social media product was a comprehensive marketing tool with end-to-end automation, but they packed in so many features that it overwhelmed users. They pivoted it to do just one thing — repeating schedules — and that simplicity finally won people over.