How a side project became a wedding vendor platform with 500+ vendors in India

Who built it, and what they built

Shaadivaale is a wedding planning service based in New Delhi, India, founded in 2018. The platform connects clients with wedding vendors across different categories, helping both sides find each other.

The founder started the business while holding a full-time job, funding it from personal savings without outside investors or financial help from personal contacts.

Where the idea came from

The idea came directly from personal experience. During the founder's own courtship period, they struggled to find suitable vendors for their wedding. That frustration sparked the idea for a platform where people could browse vendor options in one place.

After graduating in 2016, the founder worked at a medium-sized private company for about 4.5 years. When the pandemic disrupted that role, they moved to a new position as a Social Media Manager. Working in digital marketing across both employers gave them insight into how businesses operate online and built confidence in their ability to execute digitally.

The founder's professional background was in the education industry, making the wedding space a new domain. They applied what they learned on the job to their own venture.

How they built the first version