How a Mumbai Family Turned a 35-Year-Old Factory Into a Stainless Steel Kitchenware Brand
An IT professional joined her in-laws' manufacturing business, launched PDD Falcon as a tribute to her late father-in-law, and grew it into a brand serving millions of customers across India through distributors and online marketplaces.
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Business snapshot
Monthly revenue
≈₹75.9 lakh/mo
$80,000/mo · reported Apr 2022
- Based in
- Mumbai
- Products in catalog
- 300+
- Customers served
- 5 million+
- Pin codes reached
- 18,000
- Distributors
- 40
- Dealer points
- 5,000+
- Company valuation
- 25Cr
Tools
- Shopify
- Gofrugal
- Tally
- Vinculum
Founder-reported figures, not independently verified. ₹ amounts use the ECB reference rate rate of Oct 2026 (₹94.82/$).
Who built it, and what they built
Sneha and her husband Chirag Visaria run PDD Falcon, a Mumbai-based brand making premium stainless steel storage containers, drinkware, and kitchenware. She is an IT engineer with a master's in Marketing who left a corporate career to join the family business.
The brand sits under Prazision Deep Draw Pvt. Ltd., a stainless steel manufacturer operating since 1985 that has supplied components to major home appliance makers. Products are made in the company's own Mumbai factory.
Where the idea came from
After marrying into the family, Sneha was encouraged by her father-in-law to join the stainless steel component business, and she has been part of it since 2012. When he passed away in 2016, the couple decided on his first death anniversary in 2017 to launch a brand called Falcon as a tribute, fulfilling his wish that the family have a brand of its own.
The idea came from a gap they kept noticing: stainless steel is widely known as a healthier alternative to plastic, yet the steel options on the market were not leak-proof, modern-looking, or reliable. They wondered why no dependable, customer-focused steel kitchenware brand existed, and decided to build it.
How they built the first version
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