How a Family Legacy Helped Build an Ayurvedic Wellness Brand to 500 Orders a Day
Mansi Biyani turned a 60-year family business legacy into MBDH Wellness, an Ayurvedic health brand in India that grew from 5 to 500 daily orders before shutting down in 2024.
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Business snapshot
Monthly revenue
≈₹28.4 lakh/mo
$30,000/mo · reported Jan 2023
- Based in
- Bangalore, Karnataka, India
- Daily orders at launch
- 5 orders a day
- Daily orders at peak
- 500 orders a day
- Customers in first month
- 1,000
- Medical team
- 8 doctors, 5 chemists
- Delivery reach goal
- 12,000+ pin codes
- Family legacy
- Over 60 years
Tools
- Zoho Books
- Zoho Social
- Zoom
- Google Meet
- Google Workspace
- Mail Chimp
- Airtel Telecom
- Shiprocket
- Pickrr
- Meta Business
- Google ads
- Canva
Founder-reported figures, not independently verified. ₹ amounts use the ECB reference rate rate of Oct 2026 (₹94.82/$).
Who built it, and what they built
Mansi Biyani is the Co-Founder and Director of MBDH Wellness, where she served as the creative and product lead. The brand operated out of Bangalore, Karnataka, India, and positioned itself as a wellness and health provider built on a family legacy spanning more than 60 years.
The company described itself as a pioneer of India's first Ayurvedic malt formulated for eye protection against blue light from digital screens. Its flagship offering was the Eye Care Malt, and the broader catalog covered plant-based products aimed at immunity, joint, and heart concerns.
The business was supported by a team that included 8 doctors and 5 chemists, which the founder credited with helping develop products faster.
Where the idea came from
The family's entrepreneurial roots trace back to 1960, when Mansi's grandfather, Shri Bhagwan Biyani, opened a small retail shop. Her father, Dinesh Biyani, later joined and spent decades in the industry, and Mansi built the new venture alongside her sibling Gaurav with that support behind them.
After moving to the U.K. for postgraduate studies and working as a Project Manager, Mansi noticed a wave of startups across the U.K. and Europe offering plant-based and Ayurveda-inspired products. That exposure sparked the idea to combine traditional medicine with modern technology for customers across India.
The family business helped with the initial setup, and mentors advised on the concept of infusing Ayurveda with contemporary delivery. The founder also noted the catalog kept evolving based on customer feedback, with new products added and existing ones improved.
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