How Renjith Rajan Built a Second Digital Marketing Agency to $480K a Year

Who built it, and what they built

Renjith Rajan founded O3M Directional Marketing Private Limited, a Chennai-based agency delivering performance-focused digital marketing to clients worldwide. The firm serves both direct clients and runs campaigns through a bpo/kpo outsourcing arrangement.

The agency's approach centers on mapping how a client's customers move through their digital journey, then making sure the client shows up along the way. Its team of more than 45 people works with businesses ranging from tiny local shops to major enterprises.

• Paid placements across major ad networks
• Written, visual, and video content
• Analytics and custom reporting dashboards

Where the idea came from

Renjith grew up around agriculture and still tends fig and areca plots, but he was drawn to technology early on. After studying Commerce, he worked as a computer lab assistant in his hometown of Thrissur, Kerala, then took a programming role at a US-based startup where he built an early open-source database tool that worked across multiple databases.

A move to Chennai in 2000 for a Linux administrator job changed his path. Supporting an ad exchange technology company gave him his first real look at digital marketing, and he stayed in the field from then on.

In 2005 he started Boonze Media Solutions, an outsourcing-focused firm whose process-driven team at one point handled more than 150,000 Google Ads campaigns within a single month. When Google India came calling in 2010 about its new Premier Partner Program, he launched O3M to sell to direct clients in India, and the two companies have run in parallel ever since.