From a Hospital Bench to $125K: Building a PLR Membership Business on $100
After losing his job during the pandemic while his wife was in intensive care, Pankaj Singh spent $100 on PLR content and hosting, launched two membership sites through AppSumo lifetime deals, and reached $125,000 in sales within a year.
Part of Solo founders
Business snapshot
Monthly revenue
≈₹11.4 lakh/mo
$12,000/mo · reported Jul 2023
- Business model
- Templates and digital assets
- Started
- Oct 2020
- Team
- Solo founder
- Based in
- Mumbai, Maharashtra, India
- Starting investment
- $100
- Total sales since launch
- $125,000
- Reported profit margin
- 75%
- First AppSumo campaign
- $12,647 in 4 months
- PLRLIME sales
- $75,000 in under 8 months
Tools
- WordPress
- EDD plugin
- AppSumo
- PayPal
- ConvertKit
- Tidio
- MediaFire
- NameCheap
- ResellerClub
Founder-reported figures, not independently verified. ₹ amounts use the ECB reference rate rate of Oct 2026 (₹94.82/$).
Who built it, and what they built
Pankaj Singh is a growth marketer and solo entrepreneur based in Mumbai, India. Raised in a small village in Bihar, he moved to Gwalior for higher education, finished his degree in 2011, and tried running a web design company that did not work out. In 2013 he relocated to Mumbai and took his first job as a web designer.
His side projects began in 2014 when he offered WordPress design services on Fiverr. Unfamiliar with pricing and freelancing basics, he earned only $1400 in that first year, which pushed him back into full-time employment. He later picked up digital marketing skills and moved into a marketer role at another company.
Where the idea came from
During the COVID-19 pandemic, Pankaj lost his job at the same time his wife was in intensive care with postpartum complications. He spent his days on a bench outside the ICU applying for jobs without success, and the experience convinced him that a second income was essential.
While researching options during that period, he came across PLR products — pre-made digital content that buyers can rebrand and resell as their own. That discovery became the foundation of his business.
“Embrace the digital era and create a profitable second income stream that brings financial security and freedom.”
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